Beijing Shengyuan Hongcheng Culture Media Co., Ltd. is a trendy brand with IP incubation and trendy culture operation as its core. It is committed to integrating artistic design, emotional value and collection experience into trendy toy creation. By signing up with new global designers, an IP matrix with both "ugly and adorable aesthetics" and cultural resonance is created-from blind box series to limited manual operation, each product triggers generation z emotional projection with fragmented communication logic. for example, LABUBU series allows users to build exclusive narratives in box drawing, changing children and social sharing through "no story blank" design.